The Google Sandbox Effect was coined by a few Internet marketers to describe a new rule that Google has put in place, with regards to ranking new websites. Not being able to overcome Google's sandbox effect has crippled the way a lot of people do business, using Google as a means to generate traffic. With so many practices, such as creation of duplicate content, keyword stuffing, and bulk buying of links to reach top Google ranking; these blackhat practices tend to compromise Google's integrity as a search engine, which people can depend on for their relevant searches. The best campaign for a new website to gain exposure and traffic is a combination of link exchange methods and submission to several different search engine directories; even Google.

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