Make sure that your web site loads fast, in the space of time a user has to wait for your website to load they will have lost interest and be looking elsewhere. Ideally your site should not take longer than 15 seconds to load, if the site takes longer than this reduce waiting time by avoiding Flash Intro's and minimising the amount of large images you have. Make sure that your site can be viewed on computers of all kinds of resolution, the best method being to ensure that you website is designed in terms of percentage not pixels. Use a homepage or site map for users to refer back to, make sure that important links are prominent on the homepage allowing the user to move between them quickly and without hassle. Along with unprofessional font's try to avoid cluttering your site with images and impractical design, keep your site neat and simple.

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