No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease. Most internet users will leave a website if it doesn't load completely within 15 seconds, so make sure the creme de la creme of your website is delivered to the visitors as soon as possible to retain their attention. Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy from you? You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

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