Creating keyword rich website pages is the key to optimizing your site for search engines and getting higher search engine ranking. If your company deals with marketing packaged tours to Singapore, ideally you would want to target the keyword-phrase "Book a Cruise"in the title tag, the meta-description tag, the meta-keyword tag and the page body. Using the keyword phrase at the beginning of the title tag increases its search engine ranking exponentially. The criteria for choosing a Meta description tag for your page is the same as that for choosing a title tag.

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