A good logo catches the eye - it makes the observer curious or engaged, if only for a short moment. You can always get fancy with the web version, but a good logo must work well in one color and gradients of that color. The color should enhance and support the form of the logo - for example, various shades of blue on the sides of a 3D box should be the same as they would in real life. Contrast is another powerful concept in the creation of logos - you can contrast size, color, fonts, textures - to create visual interest.

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