Focus on the easy and simple tasks like making sure you don't have a messed up site structure, or keeping the site straightforward so that optimizing it later on will be easier. Even if you've read all those articles that say content doesn't seem be such a big priority in the contest, get some articles up on your site. Many successful SEO contest pages in the past got a huge advantage from friendly sites linking to them. In fact, if you have serious plans about winning the contest, don't expect to do a lot of sitting and relaxing for the next two months. The contest worth keeping an eye as it'd end up revealing some great SEO techniques to rank up pretty quickly, fairly yet pleasing Google with a sound and safe marketing strategy.

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