However, as any SEO professional will tell you, website content raises rankings over time, and those emails that you're not saving are great sources of content for your website. Moreover, inbound links to your archived emails will ensure that they are crawled by Google and included in their index, making it easy for customers to find your old emails with a simple Google search. This idea is great because it not only helps keep people engaged in your website, but you can also submit your RSS feed to a variety of RSS directories and aggregators, netting you additional website links. This signature box is the perfect place to advertise your latest email newsletter and will net you some inbound website links as well. If you newsletter gets enough votes, your link's visibility will increase on the social bookmarking website, leading to an influx of users and website links.

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