Finding and using the best email marketing practices can be the difference between failure and success, in some types of businesses. The more people that read your messages, the better chance you have of making a sale or contact. Recent research shows that more than half of your recipients will view your messages on mobile devices that do not receive HTML. People recognize mass mailings as not having a personal touch, and if they feel that something is mass mailed to thousands of people, they simply consider it to be spam. For example, words like "urgent" and "important" are very common spam tactics, and people will usually ignore them. For the best chance for success, keep your electronic mail campaigns simple, without a lot of images.

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