Years ago, when you wanted your business to be accessible to thousands of people, you would pay a monthly fee to have it listed - and featured - in the Yellow Pages. Today, the number one thing that you want as a business owner is to get your website on the first page of Google.

That is why there is so much business for SEO experts nowadays. Business owners know that the key to getting new clients is to rank on the first page of Google, and they will pay hundreds of dollars per month to get their websites to show up. And when they do? You have a 10% chance of having someone click on your website.

So a listing on the first page of Google almost guarantees you a 10% chance of gaining a new client. However, it puts you on the same level as everyone else on that same page. If you want even more visibility, how would you go about getting the equivalent of the full-page color ad in the Yellow Pages?

The "DK is a Street Performer" study shows something new - something unheard of. Instead of bringing just one website to the top of the search engines, certain marketers are now able to bring MULTIPLE sites for one business to the top of the search engines - thereby increasing the chance that a consumer seeking the product will click on their site.

What do multiple listings on the first page of Google really do for a business? Consider that there are an average of 10 results on the first page in organic search (organic search is the listing of websites on the left hand site. These are not paid for). One listing would mean that one out of 10 people searching for your service will click on your website. Two listings increase that chance to two. And if you are able to do what Liane Carmi did during the "DK is a Street Performer" challenge, you might even get up to eight sites on the first page of Google.

Google updates its rankings all the time, bringing fresh news and blogs to the top of the page, and moving older items to the second and third pages of search. However, certain sites stay at the top. Ms. Carmi seems to have mastered the skills necessary to turn a website into an "authority" site which keeps a consistent high rank on the search engines.

When asked about the challenge and how she was able to rank so well in comparison to her competitors, Ms. Carmi responded, "You have to take action, and keep taking action." "The winner will be the person who remains consistent even after all other competitors have thrown in the towel."

Ms. Carmi also had some advice for business owners who are interested in taking over the first page of Google. "Make sure the person you hire to do your SEO has worked in very difficult markets, such as real estate, or even the adult industry. These are the marketers who can help you take over the search engines. And remember to also make changes to your landing page. One small mistake can cost you a new client!"

Want more information about the challenge and case study? Go to Google now and type "DK is a Street Performer." The sites that come up may surprise you!

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