September 16, 2008
Plan for the Worst… While Hoping for the Best! (Issue #212)(internet marketing)
So to prepare for the worst, stay on top of your keywords — they often change over time — and make sure you're always targeting as many as possible. But have you considered what would happen if Google (or one of the other big search engines) suddenly decided to make significant changes to their algorithms (the formulas they use to rank websites), and, without warning, you found yourself on page 37 in the search results? So if you're depending solely on the search engines to drive an endless stream of traffic to your doorstep, right NOW is the time to diversify . So to make sure you always have TOP affiliates working for you , start with a web search of sites that cater to your target market. So make sure you use this SEO heavyweight to your advantage, and write a title tag the search engines — and your visitors! Take a private tour of two " Mom & Pop " web sites every month that earn $100,000+ a year !
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