Outsourcing such tasks as packaging, shipping and customer services as well as other tasks which are routine and maintain the current output of the internet business frees up the time of the internet entrepreneur for product innovation, technology improvement or spending time with his or her family. While outsourcing is a contentious topic among American citizens, especially overseas outsourcing and especially with the current dismal US economic climate, outsourcing is a practice employed by both Fortune 500 companies and the savvy internet entrepreneur alike. Outsourcing reduces overhead costs for "non-value added work," it enables the internet entrepreneur of digital media products and services more time to improve the quality of the service and continue making innovations in the product line to remain competitive. Outsourcing saves time and money, the two most important resources in the business world; it frees up the entrepreneur or the head of a Fortune 500 company from the headache of maintaining the more routine aspects of owning a business, allows one to enjoy the fruits of his labor, the growth of the business, time with the family or a little time for oneself.

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