There are two types of SEO, onsite and offsite. Onsite involves optimizing your website to make it search engine friendly. By changing your local site and adding special SEO components you can attract better results, and sometimes great results from search engines like Google.

You can get amazing results with just onsite optimization on its own but the results tend to be unstable and not effective continuing. To get top results you will need to do a lot off offsite optimisation as well.

Top onsite SEO tip: change the page title

Believe it or not the changing the page title is one of the most important onsite optimization techniques you can do. The page title is what appears at the top of a web browser on the left hand side. Visitors to your site will not usually take much notice of your page title because it is not shown on your page. However, search engines take a lot of notice of the page title.

If you do not know what the page title looks like in the HTML just open up any page in web browser and look at the page source (right click the page and select view source).

You will find the page title within the <title?</title? tags usually within the first few lines of the HTML code. This is an instance of an HTML title tag : <title?This is my page title</title?.

Search engines take a lot of notice of the page title because it is like the title of a book, it tells you what the book is about. If the title is clear and succinct it tells search engines exactly what the page is about then you can rank high for some of your preferred keywords.

The trick is not to dilute your page title with extra non-keywords. Do not add words like in and the, and other filler words. The closer you can get to the pure keywords the better.

For example, avoid doing this: <title?Earth Worms in the Middle East</title? when your keyword is earth worms. Instead simply use: <title?Earth Worms</title?.

If you have multiple keywords only use two or three maximum or again the focus is diluted. If you are using multiple keywords then do it like this: <title?Earth worms | Middle East</title? - never use filler words like 'in' and 'the'.

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