Having an active marketing method that delivers a constant stream of high quality web traffic is definately an achievable task. In order to gain traffic you need a big web presence, and to get a substantial presence first of all you have to have a good quality website that Google can easily read, and second, a back-catalogue of good quality links pointing at your site from as many other authority sites as possible.

This is not as difficult as it sounds as there are many systems in place to make this happen for you. First though, you need to understand that not all links are equal. Google uses a Page Rank system to value each page of each site that it knows about. Ranked from 0 " 10 with 10 being the best, most popular and valuable sites, and 0 being sites it knows about but thinks very little of. Below 0 is a grey bar graphic in the Google toolbar which indicates that either Google doesnt know that the site exists or worse than that, that the site has been blacklisted by Google and should be avoided.

In a perfect world, we'd all have lots of links from the home-pages PR-10 sites, however the fact that there are only around 10 PR-10 sites that exist somewhat hinders this approach, and those 10 or so won't usually link to many other websites because they don't need to, have nothing to gain from it, and would never stop receiving link requests. Even slightly lower PR sites, like PR-7/8s are very picky about who they link to. These highly ranked sites are known as "authority" sites and tend not to link to lower ranked sites (not very often anyway) because they simply have nothing to gain from it.

Your mission is to get as many sites with some PR or the potential to soon get some PR to link to you as possible. This means in effect that getting a link from a newish site that hasnt been live long, has no PR but is working on link building is a good strategy to adopt in the longer term. Google only allocated PR twice per year, so if you are unlucky you might need to wait months in order to gain some PR. The amount you are given will depend upon the link juice you squeeze from all the sites that link to you. The more, high pr sites you receive a link from, the higher your PR will ultimately be.

How do you get links? This is the question. You can search online for sites that link to other sites, as there are many reciprocal link management sites around. The problem with these sites is that reciprocal links are being downgraded by the major search engines as they are increasingly being seen as an arrangement between two sites in order to gain a link. They have not been discounted completely however as it is natural for sites to reciprocate links for example between customer and supplier etc.

The most effective way to get to the top of the search engines is through one way linking, or to put it another way, getting good websites to link to you without you linking back to them. This, as you can imagine, is not easy. Why would a quality site link to you anyway? Some might actually like your website, service or information and link to it as a reference for their own visitors, but in the main they will want something in exchange for the link.

If you only have one website this is a problem, if you have two websites this can still be a problem if they are hosted in the same place as they will have the same IP address and so will appear to be the same site. There are several answers to this problem, but one way link management is the easiest way to go.

Effectively, your site is entered into a triangular arrangment where your site (site A) links to site B, which then links to site C, which then links back to site A (your site) this is beneficial to each site to the value of one one-way link. The big search engines cannot trace these links and so they reward you with a big push up the results rankings.

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