PPC, also known as pay-per-click advertising, is the perfect complement to any search engine marketing strategy as it can deliver immediate targeted traffic. By utilizing both PPC and SEO, businesses can take advantage of the free, but slowly building, traffic while enjoying immediate paid traffic. PPC relies upon savvy bid management tactics, writing effective ads, and designing smart landing pages to achieve good Quality Scores that preserve the ability to also convert traffic into sales. Developed properly and tracked diligently, an effective search engine marketing campaign can provide a business with targeted traffic that is ready to buy.

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