When it comes to internet marketing, traditional web site optimization (SEO) still stands as the holy grail, but an increasing number of small and medium sized business owners, facing the prospect of high SEO fees, are just now beginning to turn to an alternative promotional method that is generating consistent and quantifiable results at a fraction of the cost. LOS ANGELES, CA (PRWEB) September 17, 2005 - The cost of SEO, at least when it comes to highly competitive keyword phrases, is prohibitive for all but those with deep pockets. Unlike an organic search engine optimization program that can take months and even years to start showing results, internet press releases start generating interest the day they are published. According to Scott, unlike traditional press releases, 98% of all internet press releases are read by consumers and B2B prospects. Small and medium sized businesses have discovered that they can deliver their messages directly to a broad (national or international) or highly targeted (local or regional) audience on the internet and, thereby, eliminate the tedious process of media placement," he says. To illustrate the value of the internet marketing strategy, Scott points to a release he prepared and distributed on behalf of a little known manufacturer in New Zealand.

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