Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links. But doing it on direct advertisement of your page rank is a way to get on search engines bad side. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another user-friendly page is a big issue among search engines. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content. Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.

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