In today's online marketing environment, companies that have not developed a viable social marketing strategy fall leagues behind their social media savvy competitors. Now is the time to develop and implement a social media marketing strategy that will put your name in front of audiences and help increase not only brand recognition and loyalty, but also trust. In order to gain trust, you'll need to create an environment in which potential customers feel free to express opinion without fear of being censored, but also in which you can provide responses to negative comments that help viewers understand the reasons behind your company's actions in any particular area. Facebook and Twitter provide the logical starting place for your social media strategy. The next step in your social media strategy should be to create a company blog. Once you've built the base for your social media strategy by creating the accounts above, it's important that you become active in other venues around the web.

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