Camp Two insists that the only real value of article marketing is for building links and creating link popularity for a website, enabling the website to rank well in Google and other search engines. In other words, the articles of yours that are published on third-party websites that will send real link popularity to your website are those articles that other people have deemed valuable enough to link from their own websites. If people do not link to your articles on third-party websites, you should not be surprised if Google and the other search engines do not value the links that you have pointing to your website from your articles. So, if you want your articles to pass real link popularity to your website, then you need to write your articles in such a way that other people will find value in them and want to link to them.

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