Considering budget constraints, the past year's performance results, customer feedback, and the like, is e-mail still one of the "in" things this year? E-mail marketers are still an eager bunch, willing to maintain and even increase their e-mail campaign budgets this year. Customer engagement is a core component of successful email marketing strategies, and email is one of the most effective tools to capture your customer's attention. This year's agenda should include more visibility in industry events, more training and seminars, more reading and learning on email marketing technology, a more curious mind and a less apprehensive attitude in embracing change.

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