The moment you log into your Google AdWords account, you will be confronted a large number of very useful but very intimidating tools. One Adwords tool will enable you to proof your ads for errors. Another tool will allow you to optimize your content. Yet other tools will allow you generate an astonishing number of useful reports. Adwords tools will empower you evaluate how well your ads are performing against other sites. Adwords will let you know how your ads are doing within their chosen demographics, and you can find free and user-friendly tools that allow you to do a whole lot more. But probably the most powerful tool you will find is the Google Adwords keyword suggestion tool. You will find this to be an indispensable aid taking ad data from across the Google network to generate a list of potent keywords along with their recent search data and cost.

The first thing you need to do, before you do anything with the Adwords keyword suggestion tool, is to come up with your own list of some keywords. Keep your list relatively short. Your list of no more than 10 to 15 words is all the data Adwords needs to generate new search terms and phrases for you. It's always possible of course, find these keywords directly on your web pages, although Google can do that for you automatically. Sometimes the very best way to start, however, is to brainstorm you own list of terms you think your most profitable visitors would search for if they wanted the content your website provides. Brainstorming your own list will sometimes give you that one terrific keyword the data do not yet capture.

Next, enter your list into the keyword suggestion tool, one word or phrase at a time. You could enter multiple keywords all at the same time, but if were to do this, there's a high probability the suggestion tool will return a list of hundreds of keywords that don't really relate to your site. Usually it is a great deal more efficient to limit yourself to entering just one keyword at a time. Allow the keyword suggestion tool generate related terms that you may be able to use.

Every time you search a word or phrase, Google will suggest other words or phrases that match websites with similar content, or Adwords campaigns that bid on the same words you chose. The suggestion tool will also provide an estimate of traffic per month, how much competition there is for the word or term, and current prices at various rankings on the page.

The Google Adwords keyword suggestion tool gives you several dozen more options that will give you even more useful information about your keywords. The tool allows you to generate monthly traffic charts. These inform you how the popularity of your keywords rises and falls throughout the year. You can also get an estimate of the position of your ad on the page at various bid prices, and you can retrieve an estimate of the number of clicks you can buy based on last month's search volume, average search volume, which month the search volume for that keyword is the highest, and your budget.

It almost goes without saying that each of these bits of information is important in choosing your keywords, but it is still up to you to select words that you know match your service or your product as it is described on your pages. Don't go for a high volume, low competition search phrase just because it is cheap. Don't choose any word that does not you sell your site. Never throw your money away. But if you wade through your research and stay creative, you be sure that every keyword you choose for your Adwords campaign will drive traffic to your site.

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