In one of my earlier articles, I had talked about the importance of getting lots of back links to your site in order to rank well in the search engines. Building links is also known as Off Page Optimization.

Now, sites that link back to your website and the page rank of those sites are important. Getting back links with irrelevant sites dont count with the search engines. It is a wasted effort. How do search engines decide about the relevance of the site pointing to your website?

Search engines consider the keywords used in the anchor text in linking back to your site. If your website is about money making than the anchor text: money making tips may be given more importance than the anchor text: recommended website.

Search engines also take into account the page title of the website linking to you. The website should be considered to be an authority site by a search engine like Google for the back link to get more importance.

In short, you should try to get quality back links from those websites that are related to your sites niche. Those websites should be considered as authority sites by the search engines. The anchor text used to link back to your site should contain your site niche related keyword.

Getting back links from authority sites is what counts with the search engines. But it is not easy to get links from authority sites. How to go about it?

Everybody knows about social book marking sites and how they work. Social book marking sites like del.icio.us, digg, furl, propeller stumbleupon etc are considered as authority sites by search engines. Most of these social bookmarking sites have a page rank of 6+.

Bookmarking your site on these social bookmark sites can get you tons of quality one way links. Many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.

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