August 25, 2008
How Powerful An Idea Can Be
My eyes were opened to the amount of opportunities that one idea can bring. That is what I want to
I want you to print off this article or write down all the things that one idea can potentially do for your business and keep it close by to motivate you at all times.
The power of an idea can increase your response rate, whether it's be the response of opening your E-mails, whether it be the response of people to your communication on your website, whatever. One single idea can increase the response rate of your website, of your E-mails, of your promotions.
Renowned copywriter Michel Fortin proves that all the time by making slight changes and testing one variable against the other. That's one idea against another idea. That's the power of an idea.
An idea can do so many different things for your business. It can increase the sales you do, therefore your profitability. It can also increase traffic leads to your website and conversion ratio.
I have had the fortune to work very closely with one of the most profitable seminar speakers and promoters out there. His name is John Childers and the reason his business is so profitable is because he uses his ideas to minimize his expense, maximize his sales and in turn maximize his profits from every seminar.
He is very profitable at what he does and it all stems on little ideas to maximize sales, minimize expenses.
Getting your idea from concept to cash will help you get your products launched. One idea can do this. An idea can be powerful enough to increase the number of people you reach with your message and widen your distribution.
Everything that I've listed, one idea can do.
One idea can increase the perceived value and quality of your products. From this that idea can also increase the number of referrals that you get for your business.
Increasing your subscriber list and customer base is also what one idea has the power to do. One idea can increase your likeability. Have you ever wondered how you could get more customers to be drawn to you? Changing one simple thing could increase your likeability dramatically - thats the power of one idea.
Not only will your likeability increase the number of people who want to work with you, but so will your ideas. At a recent Big Seminar I experienced just that.
I held my own seminar called the Idea Incubator earlier in the year, and the success of that one idea had all kinds of people approaching me, wanting to do joint ventures. That is the power of an idea. It can also increase your efficiency.
It can decrease the steps someone has to go through in order to purchase one of you products. One idea can decrease the number of refunds.
Customer satisfaction is sometimes very time consuming, but one idea can decrease the amount of time you need to put forward for it. The number of complaints can be decreased from just one idea.
Armand Morin is able to use his ideas to perfection when it comes to this. He has been able to release a lot of the work load off of his company when it comes to costumer service by implementing a few of his ideas.
One idea can affect every aspect of the buying process. It can decrease the time it takes for someone to go through it. It can decrease the response time of people reacting to your promotions. It can decrease how long it takes you to convert your ideas from concept to cash and how much money you are spending on your business.
Ideas are extremely powerful and have so many benefits.
Here's something else I want to share with you that's very important. If you're an information marketer, if you sell any type of information product, or if you just simply care about those that you sell products to.
One idea can actually increase the success rate of the students or people or customers who purchase your products.
Does it make you feel good when your customers succeed? If so, you will want them to continue succeeding and generating all kinds of ideas will help them to just that. If your customers keep succeeding, they will return the favor and give you great testimonials. All from one idea.
One idea can react off of another and do all kinds of great things for you and your business.
Creativity has been able to open many different doors in my life, so as you can probably tell I am very passionate about this topic.
Why am I in the position that I have been privileged to be in at such a young age?
It is this skill of being able to generate ideas and taking them from concept to cash as quickly as possible that I have been working on to master.
What also gets me excited is knowing that you have the potential to do the same! Start igniting the ideas right now!
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