Personalized URL (pURL) Marketing seems to have taken internet marketing to a higher level and made direct mail marketing much more effective. Traditional direct marketing does not have the feedback mechanism that pURL marketing has. A pURL is a personalized microsite, or a personalized landing page, that's included in your initial direct mail message (or email message). And because pURL marketing is so effective, you can save tons on your current direct mail campaigns. Rather than spending a fortune to design, copywrite, print and mail a 5-page generic direct mail campaign, you can send your prospects a simple postcard that points them to their pURLs - which will present all the information you would have presented in your 5-page campaign, only this time it will be completely customized and personalized.

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