WordPress is one of the top SEO enhanced blogs that you can select to use. It is a world leader. It is simple and easy to use, looks great and above all is 90% Search Engine Optimisation ready out of the box.

This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.

If you are doing blogging for Search Engine Optimisation purposes compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only - On your site!

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your website but they are unclear from an SEO position. If you want to have the blog content 100% connected with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the identical Search Engine Optimisation ranking across all search engines because many search engines process sub webs as a distinctly different website.

If your blog is presently hosted on blogger.com or wordpress.com then you should think about to move it as soon as manageable if you want to raise your SEO position.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned - adding a lot of new content may affect your ranking negatively at first.

We have had clients who had good ranking have their ranking drop through the floor when we added a large blog. Adding a hit of new content 'dilutes' your current site content if the new content is NOT SEO optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

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