Anyone in direct network marketing knows that in order to be successful you have to be very good at recruiting and building a productive downline. In most cases if you rely on just the marketing training that most network marketing companies provide, you will find them to usually be inadequate.

After being in this business for some time now, two things have become abundantly clear. First, you have to dispel the fact that your downline doesn't have to do anything to make money. Hopefully your company doesn't sell itself on "the easy road to riches" or "our product sells itself." But if it does, be honest and give your new members a realistic view of what it is going to take to make money. This will let you quickly weed out those who will never succeed from those who are willing to work to get their business started.

The next thing you want to do is provide them with a realistic step by step approach to follow based on what you have done to be successful. This is that often talked about "duplication" effort. Building a roadmap for them based upon what you know has worked for you, will go much farther than some general training program on how to build a downline that the company might provide.

Here's what I have done for my downline in the past. I've built a step by step program for them to follow. I've found that you have to have a web presence for any kind of success in direct network marketing today. So I laid out a detail approach of how to get a website up and running. This included how to register a domain name, how to find a good hosting service, what tools to use to build the content itself (e.g. how to install Wordpress) and how to build meaningful content based on keyword research.

With a website in hand, I began to teach them how to generate traffic. I showed them what they needed to do to start building their own list of followers. I spent time explaining to them why having a list was so important and how to brand themselves so they would become known and trusted. Email marketing is the lifeblood of direct sales. I gave them an approach for promoting the business opportunity using email marketing.

I showed them how to become an affiliate marketer to provide them multiple streams of income independent of the business opportunity. We explained how their list that they were building would become their most valuable asset.

Now most people would say this effort took a lot of work and they would be right. This was all put together in a course-like series of email instructions delivered through an autoresponder on a regular schedule. Questions were answered promptly by email. Additional material was available on my website. In the end, the hand holding paid off and everybody's business was better off for it. Look at what has made you successful. Build a step by step approach and train your team. You won't find a better investment of your time.

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