We look at the title with a greater attention to detail, and if a description is available, we will look at the description to see if it agrees with the title enough to merit our continued interest. Your keywords only need to be "in the title" somewhere, in order to attract the readers' eyeballs to your title. The title should be constructed to build curiosity in the article and to lead the reader to make a decision to open and read the article. The purpose of the title is to get the article opened, and the inclusion of keywords in the title is to attract eyeballs to the title. A closing paragraph or resource box that tells the reader that they have come to the end of the article, before the reader has been presented with a call-to-action is also an article that fails to achieve its real potential.

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