Affiliate marketing can be defined as a form of website marketing, where one company rewards their affiliates for any visitor or traffic sent to the company through the affiliate's marketing efforts. Anytime an internet user click through to Company A's website from Company B's website, Company B has in fact referred a visitor to Company A's website - this is seen as an affiliate lead. If you, being a website owner, decide to perform some affiliate marketing through your website, you will be seen as a publisher. The business who is marketing their service or product through you is seen as the advertiser and they'll typically provide you with everything needed to operate a successful marketing campaign for their company.

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